Solution
Technology Content Hub on WIRED.com
Overview
WIRED Magazine partnered with SparkReel to create a technology showcase on WIRED.com. WIRED Store visitors were encouraged to capture and share their experiences interacting with emerging technology and featured gadgets.
Key Outcomes
- Meaningful on-site engagement at the WIRED Store
- Campaign sponorship from major brand partners
- Meaningful CRM growth through participation
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