Solution

Multi Channel Content Hub for Tribune Redeye

Overview

Realizing the limited shelf-life of content its editors produce for YouTube/Instagram/Twitter/Vine, The Chicago Tribune's Redeye partnered with SparkReel to power a new type of social content hub. This destination on Redeyechicago.com features the best photos & videos its editors and audience have to offer from every source.

Key Outcomes

  • Boost to key performance metrics - time on site, pageviews, social shares
  • Increased exposure to editorial-produced social content
  • New digital sponsorship products/opportunities

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Solution

Dynamic Content and Contest Hub - Home Decor and DIY

Overview

Apartments.com partners with SparkReel to incorporate social content and UGC into its new content marketing community. This includes curating the web's top home decor and DIY content as well as fun photo/video contests that boost on-site engagement.

Key Outcomes

  • Growing social content library for Renter's Resources blog/community
  • Longer time on site and CRM growth
  • Seasonal themed contests (BBQ, home styling, etc.) with 500+ photo/video submissions per occurence

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Solution

Social Engagement Hub - CirrusAircraft.com

Overview

Cirrus uses SparkReel to capitalize on the excitement and influx of content that flying enthusiasts post to the social web. Cirrus integrates SparkReel's platform into its website in order to grow brand exposure and showcase the best photos and videos from the most important global aviation events.

Key Outcomes

  • Identifying top social content creators in the aviation industry
  • CRM growth and targeted social lead tracking
  • Massive brand exposure at global aviation events

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Solution

Facebook Video Contest - LOFT Best Dressed Teacher

Overview

Lucky and LOFT paired up with SparkReel to power a video contest celebrating Chicago’s best (dressed) teachers. To maximize earned media, Facebook “likes” were used as the voting mechanism.

Key Outcomes

  • Strong social amplification with Facebook driven social voting - 50k+ weekly views, like and shares
  • Growth in brand recognition for LOFT clothing lines leveraging Lucky Magazine digital audience
  • Longer time on site for Facebook and measured purchase intent for LOFT product lines

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Solution

Technology Content Hub on WIRED.com

Overview

WIRED Magazine partnered with SparkReel to create a technology showcase on WIRED.com. WIRED Store visitors were encouraged to capture and share their experiences interacting with emerging technology and featured gadgets.

Key Outcomes

  • Meaningful on-site engagement at the WIRED Store
  • Campaign sponorship from major brand partners
  • Meaningful CRM growth through participation

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Solution

On-Site Consumer Engagement Hub (Facebook)

Overview

Verizon FiOS partners with SparkReel to drive on-site digital engagement with fan content. Engaging fans in creating and sharing content at events extends their engagement with the brand to the social web.

Key Outcomes

  • Meaningful on-site engagement at Verizon FiOS events
  • Deeper consumer engagement on Facebook
  • Significant growth in branded content creation at events

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